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Data, tracking, and marketing consulting for brands that want to understand what's actually working.
We help brands cut through the noise with:
Built by someone who has been in the data trenches at scale — and knows how to turn signal into strategy.
Selected work — more coming soon.
E-Commerce Tracking Overhaul
Rebuilt GA4 + server-side tagging infrastructure for a DTC brand. Recovered 30% of previously untracked revenue events.
Marketing Data Pipeline
Designed and deployed a unified data pipeline consolidating paid media, CRM, and Shopify data into a single warehouse.
Attribution Strategy
Ran a media mix analysis for a multi-channel brand — identified $200K in mis-attributed ad spend and reallocated budget accordingly.
Interested in working together? Reach out.
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Portfolio
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